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Get Involved
Get Involved
DISCOVER THE RHYTHM OF XICHANG WHERE MUSIC MEETS TRADITION AND ADVENTURE
The Xichang Music Tourism Convention will host 300 music tourism leaders from across China and from around the world for a 2.5 day conference & music tourism experience. The event will be the perfect location to strengthen ties with the Chinese music tourism market, to learn, enjoy live music, and explore Xichang's cultural attractions, vibrant night markets, and history through tailored activities.
"IT'S A FANTASTIC OPPORTUNITY TO LEARN MORE ABOUT INNOVATIVE PROJECTS FROM AROUND THE WORLD ON HOW TO BOOST YOUR TOURISM INDUSTRY AROUND MUSIC AND CULTURE"
Mathieu Grondin, General Manager and Co-Founder, MTL 24/24
Xichang, the capital of Liangshan Yi Autonomous Prefecture in Sichuan Province, is a city that seamlessly blends rich cultural heritage, vibrant ethnic diversity, and unique attractions. The city hosts several major annual festivals, including the International Torch Festival and Qiongshi Cherry Blossom Festival, which showcase local culture and traditions through colorful parades, performances, and festive atmospheres. Xichang is home to the Yi Ethnic Culture Park, offering insights into the traditions, customs, and art forms of the Yi ethnic group. The city also boasts a vibrant night market culture, where visitors can immerse themselves in the local way of life.
WHY XICHANG?
EVENT HIGHLIGHTS
WORKSHOPS AND PANELS
Engage with industry experts through a series of interactive workshops and insightful panel discussions. Learn about the latest trends in music tourism and how to use it to attract visitors and investment to a destination.
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NETWORKING OPPORTUNITIES
Connect with fellow music and tourism professionals and enthusiasts. Build lasting relationships and collaborate on future projects in an inspiring and relaxed environment.
LIVE PERFORMANCES
Enjoy performances by internationally acclaimed artists and local talents. Experience the blending of indigenous instruments and contemporary music against the stunning mountains backdrop of Xichang.
MUSIC TOURS AND EXPERIENCES
Discover Xichang's ancient temples like Lingshan Temple, explore China's aerospace industry at the Xichang Satellite Launch Center , and immerse yourself in the lively night market culture.
Pre-Register to get the updates on everything related to the Xichang Music Tourism Convention.
Interested in sponsoring the Xichang Music Tourism Convention? Contact Pablo at pablo@sounddiplomacy.com to learn more about our innovative sponsorship opportunities.
Do you have any other questions regarding the Xichang Music Tourism Convention? Contact VIshruti at vishruti@sounddiplomacy.com to learn everything related to the event's programme and activities.